FMCG Key Account
Development Program

The Bizadvisor KAM training program accelerates development in the core skills of Key Account Management within FMCG through a series of in person workshops with online follow-up.

Course Outline

Who it’s for

Key Account Executives

Key Account Managers

Business Development Managers

What’s included

Key account skills training

Coaching tools for managers to help delegates
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Networking and shared learnings

How it works

You will meet your peers monthly either virtually or in person at a series of workshops, networking sessions and events.

6 x one day workshops

6 x online refresher and
networking sessions

A man in a white shirt sitting at a wooden table looking at an informational pamphlet.

Build your key account management skills alongside industry peers.

FMCG Key Account Management skills must be continually built in order to meet the changing needs of the customer and the Industry.

This program develops core Key Account skills with tools and templates that can be embedded and used in the workplace.

Learning is complimented with practical exercises helping to translate the theory into practice.

These small group workshops allow for networking and sharing amongst the group of non-competing FMCG suppliers and cover all channels.

  • Customer relationship management

    • Commercial acumen and category management

    Customer planning

    Shopper marketing and promotional planning and optimisation

    Insight based selling

    Negotiating for success

  • Online refreshers / problem solving
    and networking

    6 x 60 min virtual refresher sessions with delegates presenting back on homework from previous module

    Q & A and solution / issue discussion

Topic Coverage

Two women sit at a wooden table reviewing printed documents, with a glass of water, sticky notes, and markers on the table, in an office setting with a bookshelf and plants in the background.
A woman with long brown hair sitting at a wooden desk, smiling, wearing a cream-colored dress with a leather belt, with a potted plant and a laptop on the desk.

Your facilitator

Kelly Smith is the CEO and founder of Bizadvisor. She has been in FMCG for 30 years and her passion is for improving business through talent development. Kelly’s previous roles included Sales Director at Goodman Fielder and Griffins.

Since leaving her corporate career, she has held governance and advisory roles alongside operating a successful training business that has helped to develop some of our key FMCG Leaders.

Investment

Monthly Membership
$450/mo

Includes 12 Sessions.
Venue and catering when in person.

Annual Membership
$4,995/yr

Book now

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28 August 2025, 27 February 2026

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Book now - 28 August 2025, 27 February 2026 //